The SoulCycle at-home bike is designed to recreate the studio experience in your home– complete with a built-in tablet for an immersive experience.
Company
Equinox Media
Year
2020-2021
Role
UX Designer
Team
Design, Product, Tech, Research, Analytics,
Content, Production, and Marketing
The pandemic hit and in isolation, people were seeking human connections now more than ever. Our solution was to enable our Equinox and SoulCycle members to share a collective workout experience so members can encourage, challenge, and motivate each other and connect with the community digitally– in real time.
Process
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Due to the pandemic, we moved our launch date 3 months earlier than originally planned and pivoted our strategy to lean into community features to help our members feel more connected during times in quarantine.
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During the initial discovery phase, we collaborated with a representative from each team consisting of design, research, product, strategy, marketing, dev, and content. We workshopped to generate as many visionary concepts as possible. From there, we dot voted in Miro and were able to take the winning concepts into lo-fi designs to begin testing with our current bike and app users.
With the research results and insights in mind, the bike squad (consisting of product, dev, and design) mapped out a prioritization matrix to help define the MVP and from there we created a roadmap for how the full feature would be broken up into sprints– making sure to include enough time for designing, testing, and iterating in between.
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Once the MVP requirements were in place, I began to wireframe out the full live class experience from class discovery, in-class, post-class, and activity and rapidly prototyped the flows for usability testing. Meanwhile, our engineers began working to test the MVP version in parallel for the off-platform test launch.
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We released an internal build to test before fine tuning details for the beta launch. To eliminate any confusion given the tight timeline, I worked extremely close with the developers to QA the MVP version of the product to ensure that the implemented product mirrored all annotations and specs of the final designs.
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We released the beta version of Live classes to a select few of our bike and app users and allowed all internal teams to test the beta version on the actual bike and app. To cover all our use cases and scenarios, we scripted detailed journeys that each participant should go through and opened up a forum to report any bugs or mishaps. This helped us to go through the whole product experience with a fine toothed comb before our public launch in September.
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Launch day! 🚀
Continue scrolling for results ↓
OKR Targets and Results
What People Are Saying
“He was shouting out live riders and I really like that. Even though the instructor didn’t mention me, I felt like he could see my name and made me feel like I was actually there.”
— SC At-Home Bike Facebook Group
“The live studio ride got better. I liked Laurie calling out my name from “the west coast”. Made me laugh and feel somehow connected to the absurdity of it all! It felt genuine.”
— SC At-Home Bike Facebook Group
“Thanks for the shoutouts!!! Big big hugs.”
— SC At-Home Bike Facebook Group
